The return of the eye-catching Airstream to the UK two years ago was made possible by Swift Group, with a strong presence at major industry shows and an extensive marketing campaign. During this period, Airstream sales have increased in the UK, however, this week Swift have decided to more fully focus on their core brands. Swift’s largest dealer, Lowdham Leisureworld, seized upon this opportunity and have become the new Airstream UK direct importer.
“Becoming the sole Airstream dealer in the UK is very exciting for Lowdham Leisureworld,” said Steve Sharpe, Managing Director at Lowdham Leisureworld.
“Buying new models and parts direct from the US factory will allow us to provide excellent service to existing and new Airstream customers in the UK, initially from our Nottingham branch. We are delighted to work more closely with Airstream, watch this space for more announcements soon.”
“Airstream would like to thank Swift for their ground-breaking work for Airstream in the United Kingdom. They have been a very good partner of ours for a number of years,” said Justin Humphreys, COO of Airstream.
“The heavy lifting of getting the brand back into this critical market has been done and we are very excited to be partnering with Lowdham Leisureworld as we look to the future. Their knowledge and experience of importing caravans into the UK combined with their professionalism in selling and servicing products to customers directly, will serve Airstream and owners well for many years to come. This same direct-to-dealer model has served us very well in Germany for the past 12 years, and we look forward to similar success with Lowdham in the United Kingdom.”
Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort. Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every Mercedes-Benz(R) touring coach, adding daily to the brand’s reputation for quality and innovation.